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Marketing Services

Find the right solution for your business needs.

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WONDERING WHERE TO START?

Don't fret - we've got you covered.

Local Life Media's full array of organic digital marketing and social media management services evolved as the result of tried-and-true marketing strategies. Each service compliments the next for a comprehensive approach focused on increasing visibility, supporting engagement, and driving more traffic to your website. You can even see it in real time here.

 

Cultivated over longer periods of time, the primary goal is to create authentic interactions that lead to loyal customers. In tandem, these organic marketing strategies engage your audience, effectively lowering your advertising costs by leveraging each of your organic channels. Best of all? They make your content more engaging, share your brand voice, and most importantly, separate you from the competition.

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The 'Do it all' Package

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VIRTUAL CMO

Virtual CMO: You’re running a business and don’t necessarily have the time, energy, resources, or expertise to focus on marketing. The CMO Package gives you the best of both worlds by supporting your unique business needs with an experienced, on-demand marketing professional. Local Life Media steps in whenever you need marketing support as a direct extension of your organization. In exchange, you gain years of hospitality experience and marketing support, guidance, and results, without the heavy burden of full time payroll, benefits, taxes, insurance, etc.

SERVICES:

  • On Demand Expertise

  • Marketing Strategy Based on Business Needs/Initiatives

  • Cross Channel Support

 

 A la Carte Services

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 Social Media is about creating conversations, engaging the community, connecting with the audience, and building trust. Authenticity, honesty, and open dialogue are key; this is where the ‘voice’ of the brand will shine through. In addition, and perhaps most importantly, social media allows you to learn more about your audience - hear what people say about your business, discover ways to enhance your services, and provide an opportunity to respond and engage.

SERVICES:

  • Social Media Management

  • Social Media 101 Workshop

  • High Resolution Photo Content

  • Instagram Insights & Facebook Analytics Audit

  • Campaign Strategy

  • Influencer Vetting, Collaboration, Coordination, and Tracking Deliverables

  • Giveaway Conceptualization, Coordination, and Execution

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SOCIAL MEDIA MANAGEMENT

 
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WEBSITE DESIGN

Website Design: Do you want a website...or do you want a website that can be found in search results? This is a very important, yet simple question your website development company should be able to answer. In addition to a vehicle that attracts customers with an easy to navigate, responsive, and eye-catching design, your website needs to be optimized in order for you to rank on Google. Search engine optimization (SEO) is the recipe for success and long-term growth - which is why it's included in every Local Life Media website design.

By carefully curating website content to educate your audience on your brand, menu offerings, and incorporate a unique value proposition (UVP), we will not only speak to your highest converting market segments, but also, reach new audiences who are most likely to become loyal, long-term customers.

INCLUDED:

  • Search Engine Optimization

  • Google Analytics

  • Google Best Practices

  • User-Friendly Platform

  • Responsive Design

 
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Marketing Audit: Marketing is a fluid, cyclical practice that does not stand alone. If your website, email campaigns and/or transactional emails, social media, and additional marketing channels aren't working together to showcase your offerings, your efforts to increase sales and revenue could be wasted. Local Life Media ensures each of these channels are complimenting the next by performing a marketing audit with actionable deliverables you can input on your own or with our support.

FOCUS:

  • User Experience

  • Optimization

  • Cross Promotion

  • Brand Voice

  • Consistent Messaging

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MARKETING AUDIT

 
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OFFSITE SEO

Offsite SEO is just as important as onsite SEO. This practice involves optimizing sites that link back to yours - which is an indication to Google you are an authority in your industry. Local Life Media will review, update, and optimize these external links to ensure consistent messaging and up-to-date information across all marketing platforms.

FOCUS:

  • Online Directories

  • 3rd Party Review Websites

  • Up-to-Date Content & Imagery

  • Consistent Brand Messaging

 
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Email Marketing is one of the most powerful engagement options in your company’s ‘toolbox.’ With 60% of the people in the US citing email as their preferred means of communication with brands and newsletters being shown to yield up to a $42 to $1 return on investment, this is one channel you don't want to overlook. Allow Local Life Media to help build your subscriber database, set-up and manage your email dashboard, and curate newsletters, promotions, and transactional emails to your highly targeted audience.

FOCUS:

  • Email Sign-Up and Integration

  • Customized Email Templates

  • Consistent Brand Messaging

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EMAIL MARKETING

 
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REPUTATION
MANAGEMENT

Reputation Management: With 77% of potential guests taking online reviews into consideration when choosing a service (overtaking factors such as location, price and loyalty points) and 80% of those people reading at least 6-12 hotel reviews before making a purchase decision, carefully curated and timely review responses have never been more important. Allow Local Life Media to collaborate with your team to learn the full story and respond on your behalf.

FOCUS:

  • Timely, carefully curated and professional review responses