Local Life Media's full array of organic digital marketing and social media management services evolved as the result of tried-and-true marketing strategies. Each service compliments the next for a comprehensive approach focused on increasing visibility, supporting engagement, and driving more traffic to your website.
Virtual CMO (Chief Marketing Officer)
You’re running a business and don’t necessarily have the time, energy, resources, or expertise to focus on marketing. The CMO Package gives you the best of both worlds by supporting your unique business needs with an experienced, on-demand marketing professional. Local Life Media steps in whenever you need marketing support as a direct extension of your organization. In exchange, you gain years of hospitality experience and marketing support, guidance, and results, without the heavy burden of full time payroll, benefits, taxes, insurance, etc.
SEO (Search Engine Optimization)
At Local Life Media, our core business was built based on the importance of organic marketing. While an eye-catching design is important, if your users can’t actually find your site while performing a keyword search on Google, Bing, Yahoo, or another search engine, all that beautiful website design will go to waste. Even worse, you’ll end up paying more for advertising in order to drive visitors to your website. And since these are paid efforts and the credibility and relationship has yet to be developed with those website visitors, the likelihood of conversion is much lower than with organic search. This is where SEO comes in.
Full Marketing Audit
Marketing is a fluid, cyclical practice that does not stand alone. If your website, email campaigns and/or transactional emails, social media, and additional marketing channels aren't working together to showcase your offerings, your efforts to increase sales and revenue could be wasted. Local Life Media ensures each of these channels are complimenting the next by performing a marketing audit with actionable deliverables you can input on your own or with our support.
Offsite SEO is just as important as onsite SEO. This practice involves optimizing sites that link back to yours - which is an indication to Google you are an authority in your industry. Local Life Media will review, update, and optimize these external links to ensure consistent messaging and up-to-date information across all marketing platforms.
Email Marketing is one of the most powerful engagement options in your company’s ‘toolbox’. With 60% of the people in the US citing email as their preferred means of communication with brands and newsletters being shown to yield up to a $42 to $1 return on investment, this is one channel you don't want to overlook. Allow Local Life Media to help build your subscriber database, set-up and manage your email dashboard, and curate newsletters, promotions, and transactional emails to your highly targeted audience.
Reputation Management: With 77% of potential guests taking online reviews into consideration when choosing a service (overtaking factors such as location, price, and loyalty points) and 80% of those people reading at least 6-12 hotel reviews before making a purchase decision, carefully curated and timely review responses have never been more important. Allow Local Life Media to collaborate with your team to learn the full story and respond on your behalf.