Fractional CMO - Brand Strategist - Key West, FL

You didn't build
this business to
watch it struggle.

I'm Jenny Lorenz. I work with business owners who are ready to stop bleeding money on marketing that isn't working - and start building something that actually makes them profitable. Strategy, branding, operations, and execution - all working together the way they should.

Book a free strategy call See the proof
Jenny Lorenz jumping with joy overlooking Dubrovnik
186%
Revenue growth
same quarter YoY

"She makes magic - even on short notice."

- Maggie Montoya, Milagro
186%
Revenue growth, same quarter YoY
Overseas Media Group - Q1 2025 vs Q1 2026
100.7M
Meta reach in one fiscal year
Florida Keys Tourist Development Council
#7
Top Resort Hotels in Florida
The Perry Hotel & Marina Key West - Travel + Leisure 2019
6.5M+
Organic views. 2 posts. Zero ad spend.
Dive Bar Shirt Club + Conch Republic Marine Army

Why it works

Most marketing agencies are really good at
marketing themselves.

What I'm good at is figuring out why your business isn't as profitable as it should be - and fixing it. Not just the marketing. The whole picture.

That means looking at your brand, your operations, your customer experience, and your messaging all at once - then building a strategy where everything works together. I also identify where you're hemorrhaging money on the wrong things, so every dollar you spend is backed by data and tied to a real outcome. You get your time back, your costs down, and branding that finally reflects what your business actually is.

You'll leave our first conversation with a clearer picture of your business than you had going in.

Start the conversation

Fix what's actually broken

Not just the symptoms. The real diagnosis, every time.

Brand + ops + marketing together

Everything aligned so it actually moves the needle.

Senior-level execution

Not a junior account manager. Me - personally, every time.

Time back in your hands

You run your business. I run your marketing.

Services

Everything your business needs.
Nothing it doesn't.

Fractional CMO

Your dedicated marketing leader without the full-time cost. Strategy, execution, accountability, and the occasional tough conversation your business needs someone to have.

Learn more

Brand Strategy

Positioning and messaging that makes the right people feel like they finally found the right place. Built from your real story, your real results, and what actually makes you different.

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Social Media Management

Content that sounds like you, looks like your business, and actually does something. Strategy-first, not just filling a calendar. Especially sharp for hospitality and Keys businesses.

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Website & Digital Presence

Websites built to convert - not just exist. SEO, local search, and AI visibility baked in from the start.

Learn more
Jenny Lorenz sailing in the Florida Keys

Why clients stay

Most of my clients come through referrals.
There's a reason for that.

I don't just deliver strategy and disappear. I get genuinely invested in the businesses I work with - learning the nuances, understanding the customers, knowing what a slow season actually feels like from the inside.

I've been living and working in the Keys for over 13 years. I bring that same depth to every client relationship. And because I've sat inside businesses at every level - from boutique hospitality to national wellness brands - I know how to spot what's costing you money, what's holding back your growth, and what to do about it.

When the first call ends, most people say the same thing: "I didn't expect to get this much out of a 30-minute conversation." That's the whole point.

Book a free call

13 years at the end of the road.

Key West isn't just where I work. It's how I understand your customers, your seasonality, and your market.

Sound familiar?

The clients I do my best work with.

I've walked into businesses on the verge of collapse and built something they're proud of. Every single time.

Your business is busy but not profitable

Revenue is coming in but the numbers don't reflect the work you're putting in. Something's off. I can tell you exactly what it is.

You've hit a ceiling you can't see past

Growth has stalled. You've tried different things and nothing's moving. You need someone who has actually scaled businesses - not just marketed them.

You're in hospitality or the Keys

Seasonal swings, tourism markets, a customer base that's here one week and gone the next. I've lived this for 13+ years. I understand your business in a way most marketers simply don't.

You need a whole marketing team - without hiring one

Strategy to execution, one person, everything personally reviewed. That's what I bring - and it's exactly what most growing businesses actually need.

What clients say

The experience of working with Jenny.

★★★★★

"It's rare to come across a small business consultant that focuses almost exclusively on small business objectives, all while getting the experience and execution style of a Fortune 500 marketer. Impressive talent, easy to work with, reliable, and most importantly we can measure the impact they've had on our business."

B
Blink Don't
Key West Business
Google Review
★★★★★

"Jenny is truly a superstar. Her marketing skills are the best I have ever seen. Jenny's professionalism and knowledge increased our online exposure and overall increased traffic and business for our restaurant. She makes 'magic' and even on short notice makes things happen."

MM
Magdalena Montoya
Milagro Restaurant & Bar, Key West
Google Review
★★★★★

"Working with Jenny & team at Local Life has been a game changer for me. I used to feel like I was drowning in work and spinning my wheels. Now I have a clear vision for my marketing, social media and communication to my clients. I am so happy I invested in my business and myself!"

ZK
ZEN by Karen Moore
Key West, Florida
Yelp Review
★★★★★

"Jenny is a total rockstar when it comes to marketing! I know that I can go to her with my ideas and issues and she'll have a solution that works for me within my industry. She's confident in her work, professional, and genuinely cares about the success of my business ventures."

SG
Scott Gerke
Key West
Google Review
★★★★★

"Jenny from Local Life Media was exactly what our small business needed. She took on the task of setting up all of our social media pages and our website and has managed everything perfectly since the day it launched. We are lucky to have Local Life on our team!"

LLM
Local Business Owner
Key West, Florida
Yelp Review
Jenny Lorenz at a mountain summit
20+
Years of marketing
experience

About Jenny

Most marketing people have done marketing.
I've done everything else too.

I've spent 25 years inside businesses - not consulting from the outside. Hotels, restaurants, marinas, retail, agencies, national brands. I've sat in the rooms where the real decisions get made, run the campaigns, managed the teams, and seen firsthand what separates businesses that grow from ones that stall.

That's what makes me different. I don't just tell you what to do - I know how to actually do it, because I already have. Complex Director of Marketing at The Perry Hotel Key West. CEO of Overseas Media Group. Agency of Record for the Florida Keys Tourist Development Council. Current fractional CMO for Dr. Anna Cabeca.

Perry Hotel Key WestFlorida Keys Tourist Development CouncilDr. Anna CabecaOverseas Media GroupFOD CapitalF45 TrainingGreat Lakes CoffeeHog's Breath SaloonMilagro Restaurant & BarZEN by Karen MooreConch Republic Marine ArmyBlock Island Resort & MarinaSagamore BlueDive Bar Shirt ClubAcme MarinasSocial MisfitsPerry Hotel Key WestFlorida Keys Tourist Development CouncilDr. Anna CabecaOverseas Media GroupFOD CapitalF45 TrainingGreat Lakes CoffeeHog's Breath SaloonMilagro Restaurant & BarZEN by Karen MooreConch Republic Marine ArmyBlock Island Resort & MarinaSagamore BlueDive Bar Shirt ClubAcme MarinasSocial Misfits
Work with Jenny

This is where I live and work.

Dry Tortugas National Park, 70 miles off Key West. This is home.

As featured in

VoyageMIA Magazine
Editorial Feature
ShoutoutMiami
Community Feature

Common questions

The things everyone wonders but doesn't always ask.

01

What exactly is a fractional CMO?

A senior marketing leader - minus the $200K salary. I work with your business part-time but with full executive-level ownership. Strategy, execution oversight, accountability. No handoffs, no junior staff.

02

Is it really just you?

Yes - and that's the point. You're not getting handed off after the pitch. Every email, every strategy, every decision goes through me. That's what makes the results last - and why most of my clients don't leave.

03

Do you only work with Key West businesses?

Not at all. I work nationwide - including national brands like Dr. Anna Cabeca. The Keys expertise is a bonus, not a requirement. If your business needs a senior strategist, I'm probably a fit.

04

What does the first conversation look like?

No pitch deck. No presentation. I ask questions, you tell me what's going on, and within 30 minutes I'll have a clear picture of what's actually broken. Most people leave having already learned something.

05

How quickly do you start?

Immediately. Most clients leave our first conversation with homework - we're already working together. I don't believe in slow starts, lengthy onboarding, or waiting to add value. My clients joke that I'm more like a business partner than a consultant. If you're ready, I'm ready.

06

What kinds of businesses do you work with?

Hospitality, tourism, restaurants, wellness brands, e-commerce, local service businesses, national brands. The common thread: smart, motivated owners ready to stop guessing.

Ready?

Your business has more potential than your marketing is showing.

Most people who work with me were sent by someone who already did. If you're here, someone probably told you to reach out - or you found me because you're looking for something more personal than an agency. Either way, let's talk. Just an honest conversation - and if I'm the right fit, you'll know by the end of it.

(Spoiler: I probably am.)